SUPPORT FOR THE LOCAL COMMUNITY
In line with the brand’s values, at THB hotels we take care of our destinations, contributing to their sustainable development. In order to achieve this, we work with local goods and service suppliers, and also prioritise the procurement of locally sourced produce. In addition, we promote the destination among our customers, providing them with information about places of interest, local restaurants, markets and craft centres, in order to encourage them to discover the culture and traditions of our country.
COLLABORATION WITH SOCIAL ENTITIES
We collaborate closely with third sector organisations. Taking on board their needs, we have created our corporate social responsibility strategy. We seek to forge solid, lasting relations through synergies, in order to boost the effectiveness of our actions and consolidate participants’ confidence and trust with a range of activities. Our collaboration with third sector entities enables us to address specific social needs, complementing public services and encouraging citizen participation. We also strengthen the values of solidarity and empathy within society, whilst offering citizens the opportunity to contribute directly to the improvement of their community.
CULTURE AND SPORT
We are deeply committed to promoting culture and sport. In this sense, we support local sports clubs, promoting physical exercise, a healthy lifestyle and the values of sport. At THB hotels, we know that sport has the power to teach values such as fair play, teamwork, equality, discipline, inclusion, perseverance and respect – which are all essential in building a responsible society. What’s more, we are actively involved in cultural sponsorship programmes that contribute to initiatives that will enrich this sphere. Local culture is a priceless treasure that is present all around us and fully deserves proper recognition and respect. It is an essential part of our identity and plays a key role in conserving our cultural legacy. By promoting and disseminating the culture of our destinations, THB hotels is driving the social, economic and cultural progress of our communities. This commitment reflects our determination to build a solid community, where culture and sport play a key role in our corporate social responsibility initiatives.