Today, 18 September, is International Coastal Cleanup Day, a day that emphasises the importance of protecting our seas and beaches from pollution and excess waste.
At THB hotels, this day holds special significance, as our destinations — Mallorca, Ibiza, Lanzarote and the Costa del Sol — are renowned for the beauty and uniqueness of their beaches. These open spaces are a veritable treasure trove that we must preserve for future generations and that also represent the soul of an unforgettable holiday.
That is why we have been advocating more conscious and sustainable tourism for years, with measures such as eliminating single-use plastics, integrating renewable energy in our hotels, recycling water, and promoting local consumption. At the same time, we promote awareness-raising initiatives so that both our team and our customers play a leading role in this change.
International Coastal Cleanup Day reminds us that every little gesture counts: picking up waste, reducing plastic consumption, or supporting sustainable projects is fundamental to ensuring that beaches remain that special place for unwinding and enjoyment.
At THB hotels, we renew our commitment to continue working towards more respectful and circular tourism. Because taking care of our destinations also means taking care of the future of tourism and our planet.