Sport is about more than just competition: it promotes health, discipline, teamwork and personal growth. As well as encouraging health and well-being, it also helps strengthen social cohesion and creates a positive impact within the community. Aware of this, we are firmly committed to supporting and promoting sport across a range of disciplines, working in partnership with clubs, competitions and events that foster physical activity and the values it represents in each of our destinations.
We understand that our role goes beyond offering quality accommodation and tourism services – we also strive to contribute to the active life of the regions where we operate, backing initiatives that encourage healthy habits and greater public involvement in sport. That’s why we’ve formed partnerships with a wide variety of organisations and events, spanning sports such as futsal, basketball, padel, trail running, triathlon and extreme sports.
Among our sponsorships are clubs like PALMA FUTSAL, a leading name in Spanish futsal, and the Palmer Basket basketball team – both of which embody the passion and talent of local athletes. We also support major international events such as IRONMAN Lanzarote and the Ibiza 3 DÍAS Trail, which draw elite athletes and amateurs from around the globe, helping to reinforce the sporting and tourism appeal of the islands.
We are equally committed to promoting gender equality in sport and empowering women through partnerships like WOMEN PADEL OYSHO and the women’s basketball team Azul Marino Basket Mallorca, helping to raise visibility and support the growth of women in traditionally male-dominated sports.
THB hotels also has a strong commitment to grassroots sport. This is reflected in our four-year sponsorship deal with the Athlètic Club de Montuïri, as well as our partnership with Voltor, the Balearic swimming club.
We support other local events, such as Llevant Padel, a Mallorca-based padel tournament now in its second year, and Yaiza Extremo Sur, a multi-category race held in Lanzarote.
Through all these actions, THB hotels has become a key promoter of sport, supporting both professional competition and local engagement, and contributing to the holistic development of its destinations. This commitment forms part of our Corporate Social Responsibility strategy, aimed at generating a positive social impact, encouraging healthy lifestyles and strengthening a model of active, responsible tourism rooted in the local area.